Building Energy Resilience

Nearly ten years ago, in June of 2012, Cx Associates launched our Green Incentives program. Initially aimed at reducing the carbon footprint of employee commuting and work-related travel, the program provided free bus passes to any employee who wanted one, a free personal CarShare Vermont membership, and provided “incentives” (rewards? More on this in a bit) for employees who walked or cycled to work. At the same time, we stopped offering free parking to employees.

In 2014, Cx Associates was awarded the 2014 Governor’s Award for Environmental Excellence for our Green Incentives program. By most measures, the program was a success! We had achieved nearly 100% employee participation year over year, had reduced miles driven, and caused employees to walk and bike to work more frequently.

Or so we thought.

As we sat on our laurels for the next few (ahem, 7?) years, it began to become clear that we could do more. And in fact, the more we considered the “incentives” we were offering, the less they seemed like actual incentives, and began to look more like rewards. They were not really changing behavior. Many of our employees live close enough to the office that they would happily walk or cycle to work even if we offered free valet parking. Others were already committed public transit users and wouldn’t drive to work if we wanted them to. Our “award-winning green incentives program” sure sounded nice on paper and in our marketing materials, but there were no teeth behind it. We had failed to walk our talk.