Generating Market Demand
The purpose of energy efficiency programs is to cost effectively generate market demand for energy efficiency that would not be achieved without market intervention. An energy efficiency process evaluation investigates the effectiveness of programmatic interventions through qualitative and quantitative analysis. Marrying the analytical engineering-based approach of impact evaluation with the typically more social science orientation of traditional process evaluation can generate useful, actionable results to help program administrators improve market interventions to increase participation, depth of savings, and market transformation.